This is a very cool software that presents data in a fresh and visual way. I downloaded it after and it was every bit as cool as the presentation.
Wednesday, March 17, 2010
Saturday, March 6, 2010
What customer information is at your fingertips?
What are the products you are offering that your customers are buying? From
the content of your data, can you tell what your customers are interested
in? What part of your data would be most relevant for determining potential
future products and services? What are you doing with that data? Can your
data tell you what is changing about your customers purchasing history?
What assumptions can you make about your customers? How do certain customer
segments use your services or products? Take a long hard look at the information you have collected to date.
Understanding this data and what it tells you about your customers and their
purchasing practices is critical to business sustainability. If you have
gaps of information, think about what other types of information you can
collect that would be useful to your business. This information will be
critical to planning your future business strategies and tactics. You need
to keep learning about your customers, the market and what is selling.
Understanding what is selling and how it is selling is important to you and
your business. But customer information isn't the only critical information you own. Data
related to product production and purchasing becomes key for your business
operations. How you use resources to bring products and services to market
matters to the bottomline. Understanding when you are paying too much for
something or wasting resources becomes critical to minimizing expenses and
maximizing profits. Therefore analyzing this data is just as important as
analyzing customer information. So in the end, you need to ask yourself what customer and operational
information do you have at your fingertips? If you aren't able to get
valuable information about your customers or business operations from your
data, then you need to get someone to do it for you or outsource it but
don't just let that information sit there untapped and unused because it
could mean the difference between a successful business or no business.=
the content of your data, can you tell what your customers are interested
in? What part of your data would be most relevant for determining potential
future products and services? What are you doing with that data? Can your
data tell you what is changing about your customers purchasing history?
What assumptions can you make about your customers? How do certain customer
segments use your services or products? Take a long hard look at the information you have collected to date.
Understanding this data and what it tells you about your customers and their
purchasing practices is critical to business sustainability. If you have
gaps of information, think about what other types of information you can
collect that would be useful to your business. This information will be
critical to planning your future business strategies and tactics. You need
to keep learning about your customers, the market and what is selling.
Understanding what is selling and how it is selling is important to you and
your business. But customer information isn't the only critical information you own. Data
related to product production and purchasing becomes key for your business
operations. How you use resources to bring products and services to market
matters to the bottomline. Understanding when you are paying too much for
something or wasting resources becomes critical to minimizing expenses and
maximizing profits. Therefore analyzing this data is just as important as
analyzing customer information. So in the end, you need to ask yourself what customer and operational
information do you have at your fingertips? If you aren't able to get
valuable information about your customers or business operations from your
data, then you need to get someone to do it for you or outsource it but
don't just let that information sit there untapped and unused because it
could mean the difference between a successful business or no business.=
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